Whether you are aware of this or not, whenever you see an advertisement for a beauty product, and the camera focuses on the hands, it is always the model's thin hands. The same thing happens with ads for manicures, beauty salons, etc. Have you seen any of these "plus-size" hand ads? I bet not.
Although the fashion and beauty industry has come a long way with significant diversity initiatives, the nail industry is still lagging behind. Case in point: images of "non-petite" hands are scarce.
Lack of variety of hands becomes problematic when the sole purpose of a commercial or beauty ad is to convince a brand that the product is essential to your life and that it will make you feel more beautiful, better. Why, then, is such a large part of the population excluded?
The problem with nail ads
At one point, the media and her audience decided what a beautiful hand looked like aesthetically:
"A beautiful hand has clean skin, often with cured nails, with thin, long fingers," hand model Griff Stark-Ennis tells Pop Sugar.
Samara Walker, founder of a company focusing on bukufri diversity, says this social constraint - that a beautiful and acceptable hand is thin - is related to "fatphobia", which is the fear or discrimination against obese / overweight people.
"Fatphobia and restrictive standards of femininity are so ingrained in our society that 'secondary' body parts can be left out of the conversation, but 'body positivity' means showing that every part of the body is beautiful, including the hands. . "
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