Designer Tom Ford makes sure that when designing jeans, the logo is placed in a strategic place - the place where the part of the legs joins the bust (we are illustrating it below with a photo of Rihanna).
"I wore a pair of my branded jeans and at the bottom of the chain is 'TF'," he told GQ in a recent interview.
Although the letters are almost invisible on the jeans, the designer does not worry that the strategic stitching will not be noticed.
"You will put the logo where someone will look," he added. "Everyone sees that area. Men see it because they want to know: Big? Not great? Women also see. So we put the logo there. ”
Tom Ford said the logo is traditionally placed on the back of pants because when someone is wearing jeans, others look at the back.
