This Korean brand is this summer's "salvation" for girls who don't have time to put on makeup

Instagram/Hailey Bieber

Food-inspired makeup trends aren't a new social media phenomenon. The latest discovery in this family of trends is "Jelly blush." ??These are the soft, sheer, and somewhat pale shades for the cheeks (that sometimes look like lip tints) that you've seen everywhere.

Such blushes are usually water-based with a consistency reminiscent of the famous dessert, jelly. The main ingredient in these products is agarose, a type of red algae. When this material is heated and then cooled, it forms a semi-solid gel that traps water molecules.

Why is it popular?

First of all, the effect it leaves on the skin is incredible. Blushes with this formula are ideal for summer days, when we want a radiant face, but without having to put on too much makeup.

The application should be done with a brush, not directly on the skin, but first by taking a quantity on the brush and then placing it on the face. However, remember to act with relatively quick movements, as it dries easily and quickly.