Nike's sales are down, the stock has lost more than a quarter of its value over the past year, and Nike's new CEO needs help. That's where Kim Kardashian comes in.
Nike is collaborating with Kim on a new brand, NikeSkims. The collection "will change the global fitness and apparel industry by bringing the best innovation to serve all female athletes," according to a press release.
The collection will be a first for Nike, a company that has never before collaborated with an outside company to create a new brand. Nike said Skims "proposed a joint line" but suggested "something even bigger," thus the creation of NikeSkims.
Skims, the lingerie and clothing brand founded by Kim Kardashian, is hoping to attract a new customer: men.
Nike and Kim hope to set a new standard in the fitness and apparel industry with a comprehensive line of apparel, footwear, and accessories. We're all curious!
