As of Sunday, January 19, TikTok is expected to be suspended in the US due to a federal ruling that goes into effect. The law requires parent company ByteDance to sell its US assets or simply cease operations.
New users will not be able to download the app, while existing users will have limited access, with services being phased out. The ban means new users will not be able to download the app from Apple or Google's online stores. Existing users will temporarily retain access, but services will be reduced and eventually discontinued.
TikTok has appealed to the US Supreme Court, seeking to stop the blocking of the platform. However, the judges seem reluctant to suspend the law, citing national security concerns. Furthermore, according to The Information, starting January 19, users who try to open the app will see a message directing them to a website with information about the ban. They will also be able to download their data and personal information.
US authorities cite national security concerns, with TikTok responding that the law violates constitutional freedom of speech. Users will be informed through a special platform about the status and possibility of downloading their data, while employees will continue to receive their salaries. The company has 7,000 employees in the US, while users - have already found another app.
The app that is replacing "TikTok" in the US
The Chinese app Xiaohongshu, known as the "Instagram of China," has experienced a boom in the US in recent days as more and more people are downloading it as a replacement for the platform that is being shut down.
Founded in 2013 by Charlëin Mao Wenchao and Miranda Qu Fang as a shopping guide for Chinese tourists, Xiaohongshu now counts around 300 million monthly active users. The company, whose name literally means “little red book,” started out as an archive or documentation of travel photos before it took on such proportions.
Apparently, new users are trying to "shift" TikTok's algorithm and content to this platform.
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