A video purporting to show Lejla and Drilon, residents of Big Brother VIP Kosova, exchanging a kiss on the lips quickly went viral on social media. However, it was soon discovered that the video was not real, but a sophisticated artificial intelligence (AI) creation.
The fans of the show realized that this situation had not happened, not only because they follow every moment of the broadcast, but also because of the connections and dynamics between the residents, such as Drilon's relationship with Sarah. Despite this, the video attracted attention and caused debate about the dangers of these manipulations when used outside the context of television shows.
@iconstyle.media ?? Fans dream come true ? #AI ? original sound - ICONSTYLE
What are "deepfake" videos and why are they worrying?
"Deepfake" videos are creations of AI technology that can manipulate people's faces and voices to create situations that are not real but appear real. In this case, the video was nothing more than a moment of fun created for the spectacle of the followers, but in everyday life, these manipulations can cause significant damage.
What can happen if they are used on a daily basis?
1. Destruction of reputation
In the wrong hands, deepfake videos can be used to attack someone's reputation. Imagine a video featuring an individual in embarrassing or harmful situations that spreads online without any basis in fact. The damage caused may be irreparable.
2. Confusing reality with fantasy
When doctored videos become so convincing, the public begins to doubt everything they see. This confusion between real and fake can create a crisis of confidence in the information we receive through social media or other channels.
3. Use for Fraud and Misuse
"Deepfake" videos can be used for blackmail, financial fraud or to create conflict situations in personal or professional relationships.
4. Risk to privacy
The manipulation of personal images and voices without the consent of individuals constitutes an attack on their privacy and rights. In some cases, these videos can be used to create false intimate images, causing trauma and major emotional problems.
How can we protect ourselves from the dangers of "deepfakes"?
Technology education: Learning how deepfake videos work and how we can identify manipulations. Many of them leave their mark on small details such as eye movements, lighting or lip syncing with the voice.
Raising public awareness: Open discussion of the risks of this technology is the first step towards preventing misuse.
Strengthening laws: Legal regulations should address the creation and distribution of manipulated videos with harmful intent.
As technology develops, it is up to us to be alert and aware of how it can be used. If today a "deepfake" video is just a moment of fun, tomorrow it can become a powerful tool for manipulation and serious misuse. For this reason, it is important to remain vigilant and educate ourselves on these developments.
