Have you ever bought beauty products just because someone saw them on TikTok? According to recent data, 30% of TikTok users find themselves getting beauty information online. Slightly more, about 35% say they have discovered new products on TikTok and more than 70% believe that TikTok has changed the way the beauty industry is moving.
Considering how easy it is to create a viral trend on TikTok, as we have often seen happen, its importance to sell products is understood. The world's most famous brands, as well as new businesses, are using popular images online to promote products and increase purchases. The hashtag #tiktokmademebuyit (tiktok made me buy it) itself has over 6 million views. Most of the videos recommend products or have reviews about them.
@acatandrat ??? #beautytok #makeupproducts #soldejaniero #makeupmusthaves #ratingproducts #charlottetilbury #foryoupage #sephoramusthaves ? original sound - vibey music ? ? ?
So yes, it's true, social networks, but especially TikTok, are transforming our approach to beauty and its trends in every sense.
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