Usher was confirmed as a performer at the Super Bowl and of course he will not be paid for his starring role and all the atmosphere he will create at the most important sports event in the USA. Apple Music pays the NFL $50 million a year to sponsor 15 minutes of Super Bowl halftime performances. And every year the main performer is one of the best artists in the world!
But why aren't any of them (not even Usher) getting paid?
Every artist who climbs that stage is in the eyes of all of America and not only. With a figure calculated at nearly 115 million viewers. Instead of money, each artist gets followers, sells tickets and increases the number of views on the respective pages and songs.
Specifically, it works like this: Artists perform and have other advantages
The NFL signs a $50 million sponsorship deal.
The artist receives about 15 million dollars budget for the production. So this budget pays for 2,000-3,000 part-timers, designs, security, dancers and marketing for the entire show. But the artist himself does not receive a penny.
Over the years there have been those artists who have spent millions of dollars out of pocket just to perform. One of them is The Weeknd, who spent 7 million dollars, as well as Dr. Dre spent a similar figure in 2022.
Businesses advertising during the Super Bowl are spending $7 million for just 30 seconds of video, while Usher will get 13 minutes of free TV space.
In the 52nd edition of the Super Bowl, Justin Timberlake, the main performer, saw a 534% increase in sales of his music immediately after performing in the stadium.
Travis Scott increased his performance pay from $500,000 to $1 million after the Super Bowl. While Jennifer Lopez and Shakira got 3 million followers on Instagram alone after their performance.
On the other hand, Rihanna has also had high growth numbers. From the fact that she was immediately placed first on the list of the most listened to artists in the world, to the 833% increase in searches for Fenty Beauty, her beauty brand. Rihanna's performance alone had more viewers than the entire match!
Usher has just started promoting his new album and concert tour, so this performance is expected to boost sales for both immediately.
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