Relationships

What is the 'anti-wedding' trend going viral on TikTok

What is the 'anti-wedding' trend going viral on TikTok
PHOTO: RUU / Getty Images stock

Planning a wedding is not an easy mission for everyone. Between booking the venue, the guest list, the menu, choosing the bride's dress and the groom's suit, managing expectations leaves many couples feeling emotionally overwhelmed not only on their big wedding day, but in the weeks leading up to it. .

The latest "anti-wedding" trend on TikTok aims to change that. Many brides-to-be are joining this approach, which encourages couples to let go of the pressure of tradition in wedding planning and turn it into a purely personal experience.

In fact, many modern brides are opting for minimalist weddings, while others opt for grandeur, depending on circumstances, finances, etc. In early January, it was a TikTok user @knaakwell who posted a video about her decision to skip the wedding ceremony, citing anxiety and expense as the two main factors in her choice.

Her video garnered over half a million views, while plenty of other commenters gave their reasons for avoiding traditional weddings.

What is this trend?

On TikTok, the term "anti-wedding" has almost 96 million views and the hashtag #antibride has over 45 million views. According to the Pinterest x Zola 2023 Wedding Trends Report, searches for this trend increased by 490% last year.

Many couples have joined this trend on their way to crown love, without fat bills, traditions and many invited people, but more personal emotions. It's the idea of ??doing whatever you want, even if it doesn't make sense to anyone else.

Couples are choosing more unconventional details, including venues, dresses and bouquets. According to wedding planner Amy Shack Egan, the trend reflects the desire of modern brides to shift societal expectations around weddings and marriage to a new model. "In a world where we've put so much pressure, especially on women, to find the right partner and get married...I think it's great to see so many women saying, 'I'm going to do what I want. , even when it comes to the wedding', she says.

Many couples are moving away from typical wedding traditions and focusing on tailoring the way they celebrate to their personalities, culture and values.

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Source: Today

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