Most people on #BeautyTok spend their time trying to master the new trends, so get ready, because in 2024 you'll be seeing more shades of blue than ever.
Celebrities have embraced the color blue straight away: Hailey Bieber recently completed her makeup with ocean blue tones on her eyes, Selena Gomez chose an icy blue pigment, while Zendaya introduced the newest trend of blue on her nails.
There is a psychological reason for this
According to Pinterest's predictions, searches for "blue eyeshadow aesthetic" (up 65%), "fun blue nails" (up 260%) and "blue makeup looks" (up 100%) have seen significant increases. Constance Hart, an expert in color therapy says that blue is usually a calming color. Therefore, its effects are directly felt in improving the mood, depending on the tone of blue you choose. Pale blue is more peaceful and calming, while cool blue is bolder.
Classic blue is ingrained in our minds as a relaxing color that brings a sense of peace and tranquility to people, so that's the main reason why you'll likely see this hue everywhere this year.
Here are some ideas on how to take your look to another level, with the hottest color of 2024:
Turquoise shade for lips
Make up with all tones of blue
All the blue on your nails
Ribbons and hair accessories
