Internet trends rarely last more than a few weeks, but one of them seems to have withstood time, decades and all virtual platforms: "get ready with me" videos!
Also known as GRWM, these posts show people putting on makeup or choosing clothes while talking to the camera.
What started as a trend on YouTube in 2011 has become a staple of internet culture. Today, the hashtag #GRWM has more than 165 billion views on TikTok. The videos of this profile show what is involved in the preparation process, both physically and emotionally of public figures and not only.
@alixearle come back for part 2!!!!! #grwm #nye #mileynye ? original sound - alix earle
One of the first creators to share a GRWM video was YouTuber, Shaaanxo. The personal posts, which have evolved to include elements from makeup to clothing, show creators talking about their personal lives while getting dressed.
What is the purpose of GRWM posts? So what's so cool about the GRWM post format that it transcends time and platform? Watching GRWM videos gives fans insight into what their favorite characters wear and how they do their makeup, which they can then use in everyday life.
The trend, despite being around for over 10 years, can be profitable and definitely informative and attractive to consumers. So, it is no wonder that it has such power even after so many years!
