Zara said it regrets a "misunderstanding" about the campaign criticized for using photos that resemble images from the Israel-Gaza war.
Zara said some customers saw "something far from what was intended when they were created". The company emphasized that the campaign was "conceived in July and photographed in September". On October 7, Hamas launched an attack against Israel, killing 1,200 people. Israel launched retaliatory strikes in Gaza and is believed to have killed around 18,200 people.
Zara's campaign, titled "The Jacket," featured a series of photos in which the model was photographed against a backdrop of cracked rocks and damaged statues that resembled photos from the horrific war in Gaza.
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But Zara said the campaign presented "a series of images of unfinished sculptures in a sculptor's studio and was created with the sole purpose of showcasing handcrafted clothing in an artistic context".
"Unfortunately, some customers were offended by these images, which have now been removed, and saw in them something far from what was intended when they were created. Zara regrets this misunderstanding and we reaffirm our deep respect to everyone."
