Daily usage of Threads, a Meta app similar to and rival to Twitter, continues to decline even though it took off quickly in the first weeks of its launch.
Engagement with the app has dropped 79%, from 2.3 million active users in early July to 576,000 on August 7, according to Similarweb, a digital intelligence platform.
Within hours of its launch on July 5, Threads amassed 5 million users, and in less than a week, at least 100 million people signed up, making it the fastest-downloading app.
But it seems the initial excitement has faded. On its busiest day, Threads' user base was less than half that of Twitter, according to Similarweb data. Twitter averages more than 100 million daily active users.
Threads was meant to take advantage of the chaos on Twitter since Elon Musk took over the company. But apparently I'm having trouble.
