Mary Quant, the British designer who made the miniskirt famous, has died at the age of 93.
A statement from her family said she "passed away peacefully at home in Surrey, United Kingdom." The family said she "was one of the most internationally renowned fashion designers of the 20th century and an outstanding innovator of the Swinging Sixties".
The Swinging Sixties was a youth-driven cultural revolution that took place in the United Kingdom in the mid-to-late 1960s and emphasized modernity and fun hedonism.
Mary Quant was not the inventor of the miniskirt, but she was still the figure who made it a trend for young women. With her haircut and growing reputation as a Swinging London figure, she was often photographed and almost always wearing a miniskirt. Quant did much more than wear miniskirts - he designed them.
It preceded the fashion changes of the 60s. Her clothes were bright, colorful, comfortable and simple.
1960s fashion icon Twiggy, whose real name is Lesley Lawson, posted on Instagram: “She revolutionized fashion and was a brilliant entrepreneur. The 1960s would never have been the same without him.”
Alexandra Shulman, former editor-in-chief of British Vogue, paid tribute to Quant on Twitter: "A visionary who was so much more than a great haircut."
Her novelty was not only the miniskirt, but also the tights, especially in bright and unusual colors. Although she didn't invent them, the Quant effect meant they became fashionable. In 1973, an article in the Sunday Times argued that she was the reason most women wore them.
Mary Quant was married to Alexander Plunkett-Greene until his death in 1990. The couple had a son, Orlando, who has taken up his mother's legacy.
Quant is considered an early example of turning personal style into a true brand.
