The Matterhorn image will be removed from Toblerone packaging as part of the chocolate production will be moved outside of Switzerland, which contravenes marketing laws regarding the use of Swiss iconography.
The mountain, whose almost symmetrical peak mirrors the shape of the chocolate bar, will be replaced with a more general alpine look, said Mondel?z, the company that owns the brand. Mondel?z announced last year that from the end of 2023 it will move part of the production to its factory in Slovakia.
Swiss legislation introduced in 2017 restricts the use of the national flag's white cross on a red background, as well as other indicators of Swiss origin, in food, industrial products and services.
For food products to be marketed as "made in Switzerland", 80% of the raw ingredients must be sourced from the country and most of the processing done there. For milk and milk-based products, the required quota is 100%, except for ingredients that cannot be sourced from Switzerland, such as cocoa.
