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Scary figure: How Rihanna marketed her cosmetics company so well in a few seconds!

Scary figure: How Rihanna marketed her cosmetics company so well in a few

Singer and Fenty Beauty founder Rihanna made sure to get all the attention at her highly anticipated Super Bowl Halftime Show performance.

The wait was totally worth it, starting from the outfit, the singer's performance and up to the second pregnancy that no one expected.

However, another action that took the singer just a few seconds will surely bring her staggering profits.

At the entrance of the performance, Rihanna uses her signature "setting powder" and find a bit of what? Today, online searches for "Fenty Beauty" increased by 883% after the singer's promotion.

via GIPHY

And if you're just as curious as to know the product used during the performance, it's Invisimatte Instant Setting + Blotting Powder - Fenty Beauty.

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