The Princess of Wales has said it is "more important than ever" that we support young children's development.
The Shaping Us campaign aims to make society aware of the importance of early childhood in shaping adulthood and society as a whole.
The long-term project, launched by the Royal Foundation's Center for Early Childhood, is said to be Kate's "life's work", which she hopes will influence attitudes towards children early in life.
The princess said: “The way we develop, through our experiences, relationships and surroundings during our early childhood, essentially shapes our whole life. It affects everything from our ability to form relationships and thrive at work, to our mental and physical well-being as adults and the way we parent our children.”
A Kensington Palace spokesman said the importance of early years development will be a key focus for the princess for the rest of her life.
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