Studies have confirmed that women look more attractive in the eyes of men, but also to other women - when they are wearing makeup.
The effect of makeup on how attractive it makes girls is well documented, but no study has looked at what effect makeup has on men.
In case you missed it, the men's cosmetics and skin care market is growing and developing more and more. This includes buying creams, lotions, face washes, and so on.
In terms of makeup, products that were usually used only by girls are now being used by boys as well. For example, some companies are selling eye shadow, bronzer, eyebrow gel or concealer for men. In recent years, there has been an increase in sales for these products, so it seems reasonable to study what effect the makeup has on them. Does it make them more attractive?
A new scientific study published on November 3, 2022 aimed to examine whether the positive effect of makeup can extend to men's faces. To answer this question, twenty men were photographed twice: once without any cosmetic products and the second time with makeup applied by a professional makeup artist.
Of course, the makeup was light, so much so that you could hardly tell that it was on. More or less, a "no makeup" makeup.
200 participants then rated the images and how attractive the people in the photos looked.
It was found that the most attractive faces were those with makeup. This was true for both male and female raters.
So how does makeup make men look more attractive?
Previous studies have found that the evenness of the skin makes it more attractive.
Previous research has also found that lower facial contrast (that is, less contrast between features and surrounding skin) makes faces appear more masculine.
Additionally, good makeup accentuates bone structure, a feature that people usually find very attractive in a man.
Burimi: Psychology Today
