Adidas officially ends its relationship and partnership with Kanye "Ye" West, following his anti-Semitic statements.
In the official statement, Adidas said that it does not tolerate any kind of hate speech and labeled Kanye's comments as "unacceptable, hateful and dangerous".
According to the sportswear and accessories brand, Kanye has "violated the company's values ??of diversity, inclusion, mutual respect and fairness."
This statement comes after Kanye said he could make anti-Jewish comments and that Adidas could not cut ties with him. It seems that the challenge was taken seriously and here we are.
Previously, even Balenciaga or the prestigious "Vogue" severed ties with Kanye West.
Meanwhile, Kim Kardashian also reacted against her ex-husband's anti-Semitic comments in support of the Jews.
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