Since the launch of the show was announced, producer and moderator Ardit Gjebrea announced that "Magic Song" will come with many changes this year! In addition to everything mentioned earlier, a few hours ago through a post on Instagram, Gjebrea announced that measures will be taken for all singers or publishers who buy clicks for participating songs.
"One of the problems of publishing songs on YouTube is also the purchased clicks. According to a production contract of the Magic Song with the participating artists, it is the artists themselves who publish the songs on their channels on YouTube, according to various agreements with the publishers that they prefer.The former are those who are aware of purchased clicks and in cooperation with their publishers buy clicks.
The second ones are those who pay money to the publishers for the promotion of the song and so far there is nothing wrong, but the publishers fall short, instead of an investment promotion strategy, they buy the clicks (because they cost less and are more profitable than than a promotion campaign) Artists don't know anything, but they get smeared.
With this status, I would make a call to all artists participating in Magic Song 2022 to ask their publishers for continuous reports of where the clicks come from, in order to prevent them from buying into a big lie (such as the "fans" from India and the Philippines who are going crazy for Albanian songs)" - writes Arditi.
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According to him, the purpose of this post was to inform the participating artists that if there will be clicks bought, the jury will be notified and action will be taken.
