Balenciaga has officially cut ties with Kanye West following a series of anti-Semitic (hostile, insulting or prejudiced against Jewish people) tweets and other controversial comments by the rapper, according to a report from Women's Wear Daily citing a statement from Balenciaga's parent company .
"Balenciaga no longer has any relationship and no plans for future projects related to this artist," Kering, Balenciaga's parent company, said in a statement to WWD.
Kanye West, who legally changed his name to Ye, collaborated with Balenciaga for a wildly popular Yeezy Gap line earlier this year. Gap announced the 10-year deal with Ye for the Yeezy Gap brand in June 2020, but West said last month that he was ending his partnership with Gap due to "significant disagreement."
In an internal company email, Mark Breitbard, president and CEO of Gap Brand, said he decided to "end the partnership" because "their vision is not aligned." Adidas also said it is reviewing its partnership with West after an increasingly strained relationship.
Recently, Kanye West appeared in a t-shirt that read the controversial slogan "White Lives Matter". This slogan appeared in early 2015 as a racist response to the Black Lives Matter movement, which started to protest against police brutality. against African-Americans The slogan "White Lives Matter" has been seen as a supremacist slogan, that is, it supports the belief that a certain group, in this case white people, are superior and should dominate society.
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