Going on vacation may seem like an unusual way to improve your sleep habits. However, sleep tourism has gained popularity.
CNN reports that a growing number of hotels and resorts have invested in a better sleep experience, including rooms equipped with innovative sound insulation, sleep-enhancing devices, quality beds and more. So why has sleep suddenly become such a big focus for the travel industry?
Dr. Rebecca Robbins, a sleep researcher and co-author of Sleep for Success! (Sleep for Success) believes that this change has been happening for a long time, especially in relation to hotels. If before, people associated vacations with hectic activity and very few hours of sleep, even if not quality, now they are prioritizing it. "Now, I think there's been a huge seismic shift in our awareness of wellness," says Robbins.
The pandemic seems to have played a big role. A study published in the Journal of Clinical Sleep Medicine found that 40% of over 2,500 adults who participated reported a decrease in sleep quality since the start of the pandemic.
According to Dr. Robbins, trips centered around "healthy sleep strategies" that aim to equip visitors with the tools they need to improve their sleep can be extremely helpful.
For him, it is extremely important that hotels collaborate with scientists and medical professionals who can carefully implement these strategies.