A Dutch city will become the first in the world to ban meat advertising in public spaces, a mission to reduce consumption and greenhouse gas emissions.
Haarlem, which is located west of Amsterdam and has a population of around 160,000, will implement the decision starting in 2024 because meat was added to the list of products thought to contribute to the climate crisis.
Advertisements will not be allowed on Haarlem's buses, shelters and screens in public spaces. Recent studies suggest that global food production is responsible for a third of all planet-warming emissions. Using animals for meat causes twice as much pollution as producing plant-based foods.
Forests that absorb carbon dioxide are cut down for grazing animals, while the fertilizers used to grow their food are rich in nitrogen, which can contribute to air and water pollution, climate change and the destruction of the ozone layer. Livestock also produces large amounts of methane, a powerful greenhouse gas.
There are some objections to the Haarlem decision on this action, where representatives of the industry and not only argue that the ban on advertising limits freedom of expression.
