If you've opened Instagram recently and noticed more Reels on the homepage or less engagement on your posts and felt that the platform is starting to look like TikTok, you're not alone. The app's second most followed person agrees.
Kylie Jenner posted a photo of another user on Instagram Stories, calling for Instagram to be like it used to be.
“Make Instagram Instagram again. You tried enough to be TikTok! I just want to see cute pictures of my friends.” – is written in the post.
Celebrity sisters Kylie Jenner and Kim Kardashian slammed Instagram, asking the app to stop imitating rival TikTok.
Mark Zuckerberg, CEO of Meta, which owns Facebook and Instagram, has prioritized short videos, a market TikTok dominates. People seem unhappy with the changes to Instagram, once a platform that prioritized photos. Additionally, recent changes — full-screen in videos and last week's news that nearly all new videos posted on Instagram will automatically become Reels — have fueled user outrage.
Jenner and Kardashian are both highly influential figures on social media, and perhaps Meta takes their (and other people's) complaints into consideration. In 2018, Kylie didn't like Snapchat's new design and tweeted that she no longer uses the app. Snap shares lost roughly $1.3 billion in value over the next day.
