You will probably have to sting yourself a little to realize that no, you are not in a dream (or nightmare). The luxury fashion house, much talked about Balenciaga, has published the new campaign that promotes almost ruined and not at all clean- looking sneakers .
The photos of the collection have gone viral on the internet as surely who would have guessed that such a pair of sneakers would cost 1850 dollars.
Only 100 pairs of "extra damaged" sneakers will be available to buyers. All from $ 1850. If you do not want to spend that much, you have similar less ruined models that cost less, $ 495 and $ 625.
According to Balenciaga, these sneakers convey the idea that branded sneakers can be worn for life by linking the campaign to the fast fashion industry and overconsumption that harm the planet.
This campaign took Balenciaga to another level. The Internet is divided into two parts: Some make fun of it, while others find it interesting by linking it to the message.
You think what?
Tmerr !!!
And what about horror ?!