Netflix shares fell this week after the platform reported its first biggest loss to its users in more than a decade. One factor that the company pointed out as revenue damaging was: the mass distribution of passwords (password).
What does this mean? That millions of users will have to give up sharing accounts with their friends / family? Jo tamam!
According to Netflix, subscribers around the world have to pay something extra to keep kids, friends, colleagues, partners in their accounts. For many years, the giant platform has allowed users to distribute passwords without any kind of barrier, but it looks like things will change.
The new service is a kind of policy that is likely to help boost Netflix growth by getting more people to use and enjoy it.
From its research, the company concluded that out of the 222 million paying families that are part of it, "Netflix is ??sharing over 100 million additional households."
What does this mean for your Netflix account?
It's unclear as Netflix is ??still in the early stages of discovering how to make more money from account splitting.
Last month the company said it has been working for a year to find ways to "enable members who share the account outside their family and do so easily and securely, paying a little more".
In short: You will pay something extra for other people logging in to your account.
The company has released two testing options in three overseas markets called "Extra Member" and "Profile Transfer". Costs vary based on a number of factors, but Netflix said features could be added for "a fraction of the price of a Basic Plan."
It is said that "Extra Member" will allow users to include in their account up to 2 other people who do not live with them. So you will pay extra money for their registration. The other two options are currently being tested in Chile, Costa Rica and Peru. Usually Netflix does the testing in small markets to make sure up to a final decision.
Source: CNN
