Of course, Apple knows how to create great products. But - and this is essential to the success of any company - Apple also knows how to sell these products. Through images. Through creative videos. And through words.
The words are meant to turn desires into needs and make you want an iPhone 12 even though you have a very good iPhone 11. Apple uses many words, such as "superfast", "dramatic", "maximize", "dazzling", vibrant ”Etc. however the word most often used of these is "new" . But "new" is in second place. Do you know what are the words that rank in the first place and are most often used in ads?
"You" and "your" .
Apple's marketing focus is on the customer - how you will benefit from the new features: bigger screen, better screen, faster processor, etc. How the new features - better quality glass, water resistance, charging will solve your problems .
Why? Because the goal of any sales - and in a broader sense, of any marketing strategy - is to help potential customers imagine themselves using products and services. This is why Apple uses "you" and "your" so often.
What Apple really aims for is for you to imagine yourself taking advantage of all the features of your new iPhone. Your desires seem like need. And needs generate sales.
- How cryptocurrencies work, like Bitcoin for example: A guide for beginners
- This is the strangest but also the most powerful sentence that a successful person can say
- CEO who pays employees $ 70,000 says billionaire charities are 'PR scam'
- 5 most common mistakes managers make, according to employees
- How to start your own TikTok business
Sources: Inc. Magazine, Entrepreneur
