On July 15, 2012, the music world seemed to be blocked after the release of the hit K-Pop song, "Gangnam Style". Psy, a South Korean artist who wrote and recorded the song, would soon be catapulted into the international arena, right after the song.
Psy managed to bring K-Pop to the international stage, including North America, like never before. All of a sudden, everyone's attention, like the Netflix platform, was diverted from South Korean culture. It seems that "Gangnam Style" and then the other song, "Gentlemen", paved the way for many artists and K-Pop groups, such as BTS, BlackPink or 2NE1.
"Gangnam Style" referred to the Gangnam District of Seoul in South Korea. The area is known as incredibly trendy, hip, classy and not only and became the inspiration for Psy, whose real name is Park Jae-sang.
Immediately after its release, "Gangnam Style" was ranked in the first place as the most clicked video on YouTube, a place which it no longer holds, but still remains one of the most successful songs. It currently counts more than 3.9 billion views. In addition, the characteristic dance of the song became a trend at that time.
After the success of "Gangnam Style" and "Gentlemen", he founded the music label P Nation, which has signed contracts with K-Pop stars such as HyunA and E'Dawn. He continues to deal with music, but mostly produces for others on his label, which certainly has its profits.
According to Bussines Insider, Psy made over $ 10 million from YouTube views alone. Today, his fortune is $ 60 million.
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Burimet: BBC, The Thing, Bussines Insider
