You probably have in mind the moment when you need to change the foundation, which in color stayed with you nicely but caused acne, for example, and you find yourself trying other brand foundations to find the perfect shade for your skin. Already, a website makes your job easier.
Findation.com, which functions as a global database, collects and compares hundreds of foundations from leading cosmetics companies. This website uses people's information to then suggest, through algorithms, the most appropriate skin color option in another brand.
The founder of Findation.com is Kate Morris from Melboune, also the founder of the Australian cosmetics company, AdoreBeauty.
"Every day I meet clients who say to me: 'I want to try this brand, but I do not know which color suits me'. I thought it would be a good solution to have a website that shows all the nuances similar to the ones you used before. ”
How it works: You just need to place the products you have used before and the algorithm will suggest similar options from other brands. Suggestions are listed on its price list, which means there are no sponsored products.
Burimi: Harper's Bazaar
