Next project of Valentino's campaign is # ValentinoEmpathy , conceived by artistic director Pierpaolo Piccioli, as a result of living in a new world, a world with social distancing.
On the official website, Valentino writes that "Piccioli, with his vision, wants to express dreams and interaction through collections". #ValentinoEmpathy is conceived as a campaign where celebrities, such as Laura Dern, Naomi Campbell, Gwyneth Paltrow, etc., pose from home with the Fall / Winter 2020-2021 collection outfits.
The protagonists have decided to donate the payments they would receive to promote the outfits. 1 million euros will be donated to the Italian hospital Lazzaro Spallanzani in Rome, which is treating those infected with Covid-19. Valentino will collaborate with Lazzaro Spallanzani on long-term projects at various stages of the pandemic.
