In a study by Grand View Research, it is said that by 2025, the global perfume market is expected to reach $ 91.17 billion so it is no wonder that many people are obsessed with perfumes. However, like many other things, perfumes are a matter of personal taste and vary from one individual to another and apparently, from one state to another.
For a clearer idea of ??the best-selling perfumes worldwide by 2020, Euromonitor International (the company that offers global strategies for industries and consumers) has published some data (via Byrdie) on different countries.
United Kingdom
The UK is dominated by sweet floral fragrances and fragrant fragrances like Chanel Coco Mademoiselle. However there seems to be a tendency to choose unisex perfumes. More than half of female consumers in Britain chose the Tom Ford Black Orchid perfume. Another popular perfume is Jo Malone Oud & Bergamot Rich Extract Cologne Intense.
United States
Some of the best selling perfumes are light fragrances like Chanel Chance, Coco Mademoiselle and Viktor & Rolf Flowerbomb. Next is Byredo Mojave Ghost and Le Labo Santal.
Australia
Në Australi, vihet re një pakësim i blerjeve të aromave të përhapura në masë. Gjithsesi qëndrojnë fort në treg parfumet klasike Chanel Coco Mademoiselle. Calvin Klein Euphoria është gjithashtu i përhapur. Australianët kanë një qasje për të zgjedhur parfume më identifikuese dhe me aroma të veçata, si për shembull Byredo Gypsy Wate dhe Frederic Malle Portrait of a Lady.
Italia
Gratë italiane preferojnë përgjithësisht aroma me nota lulesh, të ngrohta dhe me cilësi të lartë. Markat më të përhapura janë Chanel, Christian Dior dhe Dolce & Gabbana. Përpos këtyre, ka një trend drejt aromave uniseks. Përmendim këtu Calcin Klein CKOne, Calvin Klein CK2 dhe Eau d'Hermès.
Japonia
In Japanese culture, light, fresh, citrusy notes are preferred, and not too heavy. Generally the most popular are Chanel Coco Mademoiselle, Chanel Chance and No. 5.
Franca
Contrary to expectations, the first place is not held by Chanel, but Lancôme La Vie Est Belle and Christian Dior J'Adore.
