Payless, a low-cost shoe store in America, decided to open a new boutique and call it Paless (as a code for Pay-less, the name of the real store). Palessi would have the same shoes, but already placed in a luxurious setting with avant-garde sculptures and other details.
The new store was marketed as a luxury shoe brand and so the shoes that at Payless would cost $ 19.99, at Paless got $ 600. This 1800% price increase seems crazy, but the real madness is the people, who pay so much money for them, without any doubt.
At his inauguration, various influencers and bloggers, stylists and fashion people expressed that Palessi was taking the game to another level. Someone said the shoes were elegant and sophisticated.
Others talked about the quality of the design and the details of the shoes. One of the girls even said she would wear them to an Met Gala evening. The guests decided to buy and pay for the shoes from $ 200 to $ 600.
In the end, everyone was shown the "experiment" and the shoes they had decided to buy were donated to you by Payless.
Through this video, which already has over 4 million clicks, Payless took the marketing of simple firms to another level, but at the same time showed us that not every product or service has the value for which it is sold and marketed.
Quality is not necessarily costly. Therefore, whether brand or not, we should always be careful and try to make smart purchases. Always look for several options of the same product, check reviews, ask (word-of-mouth) and finally buy the best option for you.
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