Rihanna and her brand Fenty presented the latest Savage X Summer lingerie collection. The campaign was introduced through neon-colored photographs and colorful landscapes. All photos were taken at the model houses in collaboration with artist Rafatoon. What makes the collection even more interesting is the fact that you can become a part of it.
Rihanna, who prefers to promote undiscovered talent, decided that people could pose for Savage X Summer. Savage will run a contest where anyone can submit their own photos with the line of lingerie. The competition will run until July and the selected ones will be photographed on FaceTime.
So it's time to practice some poses. Go to avsavagexfenty on Instagram to stay updated.
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Source: Vogue