Shops have been closed, photo sets have been canceled and employees have been sent home. The future of the fashion industry no longer sounds so bright. On better days, fashion magazines sell fantasy and fun. But what should they look like now?
We have only one answer: a blank white page, which is the April cover of Vogue Italia. As the virus continues to plague Italy, the magazine is taking it seriously. "Talking about other things - when people are dying, when doctors and nurses are risking their lives and when the world is changing - is not in the DNA of Vogue Italia," wrote editor-in-chief Emanuele Farneti.
Farnett had three goals for this issue: to imagine life after pandemic without pitying himself, to bring together a community of artists trapped at home to imagine this new world, and to print a white cover for the first time in the history of the magazine. .
Vogue Italy chose white as the symbol of a hopeful future. White is the color of the uniforms of doctors and nurses who risk their lives every day to save others and an empty canvas where you can create whatever you want. "Above all: white does not represent surrender, but a blank page waiting to be written, the cover of a new story that will begin."
Source: The Cut
