Loredana is currently the most followed Albanian on Instagram. And when we say "follow", it's not just about the number of followers (2.4 million followers), but about the interest and interaction that is clearly evident between her posts and people's likes.
What was originally known only as "Mozzik's girlfriend" within two years managed to become the most famous rapper in Albania, Germany and Switzerland.
If you take a look at the "likes" in Loredana's posts, you will see that on average they number 400,000 and with a simple calculation, the interaction between her and the fans reaches 20%, a figure that speaks to very high interest on the part of people for Loredana, compared to other artists who have an approximate number of followers.
Every rapper's song is automatically turned into a hit and her concert halls abroad are full! The money-laundering charge scandal appeared to be a "good thing" for the rapper, who was added 24 hours later to his Instagram account with about 24,000 new followers. The Swiss, German and Albanian audiences felt Loredana has all the potential to be the new international star!
In November of this year she was named the most successful singer in Switzerland at European Music Awards.
Although initially introduced to the public (at least the Albanian one) as Mozzik's girlfriend, today she has turned out to be more successful than her former partner.
Although collaborations with Mozzik, such as "Bonnie & Clyde" or "Romeo & Juliet", have given her considerable popularity among singers who have been experimenting with rap music, Loredana is currently living the success of her projects. Also, the contract with producers Miksu and Macloud served as a key moment in the rapper's career. The album "King Lori" became one of the most popular in Switzerland and Germany.
If for only two years Zefi managed to get here, it would be no surprise if we see her next year in the fame of Dua Lipa, Rita Ora and other international stars.