If you were aware about a decade or so ago, you have to remember that every teenager belonged to a hip-hop band. It was OTR, Babastars, Butcher Band and TBA. OTR, with Noizy at the helm, was the most popular, but also the most ridiculous for yet unexplained reasons. Let's leave the blame tattoos on the members' hands. Over the years, the OTR was forgotten. Until a few days ago. Since Tuesday, being OTR is cool again.
Noizy was and is one of the most engaged artists in helping the earthquake affected. He focused especially on Durres, which is his hometown. This rapper's video, which fills up on pasta dishes, went viral and won the hearts of even those who didn't think they would one day become Noizy fans.
People also had the same love for Bebe Rexha, which to this day was considered less favored than other Albanian artists of international renown. After the bullshit that Dua Lipa needed to pay attention to the victims of the earthquake and after Bebe donated hundreds of thousands of euros and promised to come in person, Albanians were immediately clear who they should support. There have been rumors of a boycott of Sunny Hill, but Sunny Hill is for charity, so we don't see the advantage of doing so. Likewise, everyone made sure to show support and affection for all the figures they committed to and used their influence to raise funds for the victims.
Across the Albanian social space it is also noticeable to highlight those who did not commit themselves, who went on with their lives as normally at such a difficult time. Again, mention of Dua Lipa looking for Nemon across the sea until she was prompted to do something, Melinda Ademi promoted her concert and was forced to close photo comments on Instagram, all around asking for certain names, such as Buta a Getoar Selimi, are they doing anything in these days of tragedy? This moment in time may be the beginning of what is known as cancel culture, the culture of cancellation, where a famous character falls into a trap for doing the wrong thing, or in this case, not responding.
