Fauxmance - false romantic relationship, generally knitted for marketing purposes.
Michael Jackson and Lisa Marie Presley
In 1993, Michael Jackson proposed to Lisa Marie Presley, Elvis Presley's daughter, over the phone. They were married in La Vega in the Dominican Republic in May 1994. Media at the time alluded to the wedding being a publicity stunt for Presley's career, but also a way to distract attention from Michael Jackson's allegations of sexual abuse. The marriage ended a year later.
Drake and Jennifer Lopez
The difference of 17 years was not why Drake's relationship with J.Lo was doubted. A romance between them was never confirmed, but some photos published on Snapchat by Lopez made everyone think there was something between them. In fact, they were then told that they would bring a song together, which led to the romance between them being seen as a form of marketing. The song was not released.
Taylor Swift and Tom Hiddleston
Taylor's romance with Tom Hiddleston was engulfed by a shadow of a doubt. Rumors of their connection began when Tom was photographed wearing a "I <3 TS" T-shirt, and was then seen kissing on the beach. But it was also rumored that the romance was set to promote Swift's 1989 album.
Noah Cyrus and rapper Lil Xan
Last year, Noah, Miley Cyrus's sister, and rapper Lil Xan were in a relationship. Later, Xan pointed out that the romance was proposed by the music company Culumbia to promote their song "Live or Die". Cyrus has denied it, but the rapper insists otherwise.
Shawn Mendes and Camila Cabello
According to many on Twitter - as everything happens there - Camila and Shawn are not related at all, but they are using the fictional romance as a marketing stunt. People think it is highly suspicious that Camila and Shawn, longtime friends, began to get terribly long after the song "Señorita" was released. Both have repeatedly denied that there was anything more than just society, and then, just after the Señorita, paparazzi took pictures everywhere. None of them tried to avoid them. Mendes, on the other hand, has repeatedly denied rumors of romance long ago. Meanwhile the couple kisses on Instagram, kisses everywhere.