From year to year, the Victoria's Secret parade is increasingly being seen by fewer people. That November saw only 3.27 million viewers, a downturn in comparison to any of the 23 years in the broadcast. Consequently, the company is rethinking the screenplay - if there is one - on television.
According to an e-mail of CEO Les Wexner, "fashion changes constantly. We need to evolve and grow. With these two sentences in mind, we decided to rethink the traditional Victoria's Secret drapery. We do not believe that television will be the right place to appear in the future. In 2019 and later, we will focus on developing an exciting and dynamic show, a new kind of event - to be transmitted where people are ... so we will overcome the fashion boundaries in the world of new digital. "
Recently, Victoria's Secret's image has been spotted by several executive executives of the company. Prior to last year's parade, in an interview with Vogue, Ed Razek, marketing director, said the wrong things when asked why the company does not employ transgender or three models. According to him, the show is a fantasy and transgenic models, and the three can not really be part of it. Razek apologized, but the damage was done. Shortly thereafter, the company's CEO resigned.
