In Milan, everything starts with a feeling, the scent of creativity in the air, the pulse of design on every street. But one evening in the monumental space of Pirelli HangarBicocca, that feeling took tangible form.
Sensorium Worlds, the immersive experience created by IQOS Curious X and Seletti, invited visitors to enter curiosity itself, not as an idea, but as an emotion that could be seen, touched, and heard.
The space was transformed into five interconnected worlds, each to awaken a different sense. Light that breathed, sounds that followed footsteps, surfaces that responded to touch. The boundaries between art and technology disappeared. Seletti brought its playful spirit, while IQOS Curious X brought its innovative energy. Together, they created something that felt both futuristic and deeply human.
What made Sensorium Worlds special wasn't just its beauty, but its purpose. It reminded us that in a fast-paced, digital world, wonder still has value. Curiosity is back in power.
For art and design lovers, the event was not just an exhibition, but a gentle reflection on consciousness. A reminder to stop and feel again what we usually pass by with a “scroll”.
Because perhaps the future of creativity lies not in "more", but in "deeper".
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