Famous girls are increasingly choosing this shade in their eye makeup.

Shades of lilac and lavender are making a strong comeback in the makeup world, becoming the perfect choice for a fresh and modern look. These soft purple tones give the face light and vitality, without overwhelming the look. They are easily combined with any style, from minimal everyday makeup to a more pronounced make-up for the evening.

One of the reasons why this trend is so popular is its simplicity. It doesn't take much effort to achieve a beautiful result: a light touch is enough to give you a more curated and spring-like look. Meanwhile, for those who like to experiment, purple shades offer a lot of room for creativity, especially when combined with shiny textures or different tones.

This trend has also been embraced by many famous names, who are bringing it to life in different ways, inspiring us to try it.

Hailey Bieber chooses a minimalist version, with light textures on the eyes and lips, creating a clean and modern result.

Sabrina Carpenter takes the trend to another level, combining purple with shades of green for a fresh and different look.

On the Valentino runway , Tyla appeared in a "hazy" purple makeup, with a very elegant feel.

Meanwhile, Zara Larsson isn't afraid to play with color, combining the purple hue with a bold brushstroke for a more dynamic look.

At the 2026 Grammy Awards , Laufey chose a shimmery purple shade that perfectly matched her Miu Miu dress .

While HER brought a bolder version, with metallic lilac tones, perfectly striking the balance between playfulness and sensuality.