Australia is trying to establish comprehensive rules, which plan to require Facebook and Google to pay media for content use.
This Friday, a bill was introduced in Australia that enables news publishers to negotiate compensation they receive from tech giants. At the moment, the new laws and requirements only affect Google and Facebook, but the possibility of including other platforms is not ruled out. Australia's strong "pressure" is likely to spread to other countries. A similar attempt has taken place in France before.
Facebook and Google have been in talks with publishers for years about how they display media companies' content. Critics say tech giants make a lot of money through online media content, but on the other hand do not give them the value they deserve, or give them very little.
Both sides need each other. Google and Facebook need publishers to popularize their search results and sources for reliable information, but publishers also need a place to display their content.
For years, the media has said that Google and Facebook unfairly take advantage of their news and give them very little in return. New rules in Australia require companies to pay publishers for news appearing in search results, even if Google does not provide a Google News file for certain countries.
Source: CNN
