In a country like ours, where the communist regime tried to flatten any original approach or class distinction, talking about luxury brands, at least until a few years ago was too difficult. Then time went fast and Albania was seduced by the magic of giant Chanel or Hermes names, which would leave the dreams of Albanians to dress for why not, as many citizens of the world.
All this was followed by a productive revolt, which would suppress the Albanian market with the most ridiculous imitations of the craft of falsehood. So, (rightly) anyone who wanted something really signed feared for fear of cheating and spending vain. It was hard to believe that somewhere between us could be found a 1995 "Hermes Birkin" purse, to wear a Versace Jacket, or that shoe to the floor came from a pair of Louboutin.
Today, anyone who owns luxury products, admirers or just inquisitors want to know if you can buy it within our borders, clothes, shoes, or authentic luxury accessories. In February, a gene signed in Albania?
First we contacted Vilma Bojaxhiu, Marketing Manager and Authenticity Specialist in "ViaAnabel" (an innovative service that enables people to have luxury wardrobes with luxury items) which briefly showed us how much information Albanians have about firms.
"In recent years there is also an interest in luxury items that are not very much heard in Albania. In addition to the renowned Louis Vuitton, Gucci, Chanel, Versace, customers are also interested in the lesser-known brands like Marni, Bottega Veneta, Loeëe, Proenza Schouler and many more. This is a good thing that shows that Albanians are being informed and their vision goes beyond well-known firms. "
What caught our attention was the philosophy of "ViaAnabel"; offering luxury brands at a very reasonable price. How is this all possible?
"Like the second-tier counterparts in the world and millions of subscribers (such as TheRealReal.com or VestiaireCollective.com)," ViaAnabel "is the first company of its kind in Albania, which has built the most simple and transparent way to buy / sell online authentic luxury goods. The process of working is very simple; if you have an authentic branded article in the wardrobe, it sells to us and wins money. Our web site, www.ViaAnabel.al, has been updated every day for 3 years with an average of 20 new items and offers transparency for the seller and the buyer, starting with the fact that the photos of the products are realistic and realized in our studio from the photographer, Ina Omuri. The item description is done by the staff girls and is 100% accurate and detailed (including model / size / official price / item status and price). "Explains Bojaxhiu.
We concentrate a bit on the faith, the truthfulness of all this. How does "ViaAnabel" mean that a product is fake or not? How much process does verification pass?
"Some articles are very easy to identify immediately whether they are authentic or not. For some others, it's a bit more difficult to authenticate, I'm talking here about the most replicated models like Hermès Birkin or Chanel 2.55, since the "best replica" products have been added. However, our authentication department, which consists of at least 2 people who attend ongoing online training, is well trained with good copies. Something is safe, never come online at ViaAnabel.al for which we are not 100% convinced. When we are 95% safe and we have 5% doubts, we consult with field experts in America, we collaborate with a company that has at least 10 years of authentication experience. Authentication is one of the most interesting processes of ViaAnabel's work, as we learn something new every day and we need to do a lot of online research, depending on the flow of new articles. "
Why is it worth buying a second-hand Via instead of a new "unsigned" product, as we generally say?
"Think of it as an investment, that's our concept. If you buy an authentic used Chanel you can sell it again and take back the money you've spent (in some cases it takes more than you've spent to buy, as the value increases due to high demand). But if you buy a new purse that is not a luxury brand, can you resell it? No, you can not get rid of it and the money you have spent consider your money thrown into the basket or the maximum you will give to someone. "
How safe are I as a client, that if you order your product online will come in the same way as it looks in the picture or is advertised in the description?
"100% safe or you turn it back on and we'll get your money back in. In addition to the real photos and the detailed description, we're sure to send you instant videos from boutique to customers who buy online so we can be as more transparent and no place for dissatisfaction. "
What do you offer more than others?
"ViaAnabel guarantees the authenticity of the products it sells and if one of our buyers finds that the item purchased at us is not authentic, we immediately refund the customer. For us it is very sacred that anyone who comes to ViaAnabel.al to buy an authentic product and be happy with the purchase. Secondly, ViaAnabel gives customers the opportunity to pay less than official prices and luxury items that preserve their value (names like Chanel, Hermès, Louis Vuitton, Prada, etc.). Third, ViaAnabel offers a wide range of articles and prices, ranging from vintage collections to 2018 collections. So, it's safe for us to find what you want. Finally, we have a professional client service that supports clients for more than 12 hours a day. Our staff does not say "Yes, you have to take this purse that is very beautiful or get going" but "Think of it as an investment because if you buy it at that price, you can use it and resell it again as it keeps the value up to 70% of the price they are buying. "
Were the EIA able to overcome the Albanian borders? Ask you about the fact that business success guarantees the authenticity of your articles.
"This is the part we are more proud of, because building trust in the customer is very difficult and is a lingering process, but I can say with full mouth we have achieved and for international clients. ViaAnabel has been online and the web site in English, ViaAnabel.com, only for international clients for a year. We are happy to say that we have managed to have foreign clients who simply by one click on Google have managed to discover the treasures on ViaAnabel.com and buy it online directly from our site through Paypal. Because our customer service staff has a very good English language, it is very easy for us to communicate with them. However, with so many real-world photos on our site, someone who knows well the luxury brands is not at all susceptible to fraud. "
