The month left, "Active Albania" took over the initiative "Taken by Albania", which aimed at breaking a myth that has persecuted us step by step; he's a dangerous people, traffickers and criminals.
The central idea of "Taken by Albania" was to captivate Liam Neeson, the main character of the Taken movie, to get to know another Albania, which is quite different from what the world remembers at "Marko from Tropoja" . Over the next few days, well-known public figures joined the newest promotional form of Albania. But was it the right way?
Yesterday, in a "The Telegraph" article, the tourism campaign in question is considered entirely wrong! Explicitly extended, British prestige calls Albania as competing to win the worst slogan of tourism.
Scripture focused first of all on "Grasping" by ironizing:
"Just as in 2008 when two young American girls were kidnapped in Paris, they were sold on the market and finally one of them was dead? Just as in the movie that followed with Taken 2 and Taken 3, which though sold endless tickets to the movie halls, did nothing for the image of Albania? They do not intend to be such a kind of kidnapping, right? This would look like a strange way to advertise your country. "
Further, the journalist explains that the initiators are very fair when they talk about beauties and security in Albania, but would not it be better if they did not mention the gangsters? Further on, Telegraph openly criticizes saying this misbehavior is a "shame" for Albania. Finally, the article concludes that Albania deserves more visitors, while the marketing team has to redo the work once again.
We remind you that weeks ago, we at Anabel.al spotted the word problem through the article 'Liam, come to Albania!': What kind of actor is there?!. First we argued that instead of Liam could be anyone else, while the film was written by the very famous French screenwriter Luc Besson, after which are some of the most successful cinemas such as: Subway (1985), Nikita ( 1990), Léon: The Professional, or Lucy. So the concept, idea, perception, and all that comes next in the (Taken) scenario is created by him! It is he who in his mind perceived Albanians as traffickers, gangsters or dangerous. And obviously it was not the only one. With a simple logic, this video message had to be drawn to attract the attention of Besson and not Liam, who is currently working on new projects to emerge during 2019 and 2020. Despite the fact that the public is closely linked to his character, he is not an actor to be "snatched" to overthrow the steriotype that has accompanied our country for decades. However, let's not forget that we are neither the first nor the last to love without wanting to be "prejudiced" or labeled with certain epithets.
We know very well that every place has historically been associated with steriotypes that people may have created from a movie or a repeat scandal that has made media fuss. People, for example, after seeing "The Godfather", perceived that Italy and the Italians are what we see in the film: Sicily and the world full of mafia, but we all know that's not the case. Although the initiative aims to change the way the world sees Albania, unless the invitation has to be addressed elsewhere, it should be noted that such perceptions have existed and will always exist.
In short, why should you deserve a problem (with the good intention of exterminating it) when you can just ignore it and point out the strengths.
