While today's personal care routine has become an integral part of daily well-being, consumers are increasingly looking for quality products that are both reliable and affordable.
In this new reality, Rossmann & Lala is pursuing a strategy that aims to make personal care more accessible to everyone, while maintaining the German standards that have characterized the brand since its entry into Albania in 2008.
As the first drugstore in the domestic market, Rossmann & Lala has played an important role in changing the way the Albanian consumer perceives personal care. For the first time, the line's shelves were presented with products structured according to the categories of well-being, beauty and body care, creating a new shopping experience and a new culture of self-care.
Today, with 48 points of sale in Albania and Kosovo and over 700 employees, Rossmann & Lala continues to expand its presence in the market, with a clear focus on an even closer approach to the Albanian consumer.
The new strategy is also reflected in the price review process in widely used categories such as body care and hair care—two elements that are part of every self-care routine. Initially, the price review was reflected in the hair and body care category, making it easier for consumers to choose quality products for daily use.
The philosophy behind this approach is simple: to create a real balance between quality and accessibility, so that personal care is not perceived as a luxury, but as a natural part of everyday life.
One of the elements that has built consumer trust over the years is Rossmann & Lala's strong connection to German quality standards. The products found on store shelves come from internationally certified manufacturers and follow German standards for safety and rigorous control at every stage of production. This is why quality remains unchanged and at the center of the customer experience even with the new cost review strategy.
In parallel with this approach, the company continues to invest in expanding its network in various cities in Albania, starting with new points in Berat and Elbasan, making it increasingly easier for consumers to access products that support their daily well-being.
Rossmann & Lala's new strategy focuses on creating a new customer relationship model: German quality, a modern shopping experience, and increasingly accessible products for every Albanian family.
