If there's one thing city life teaches you, it's the art of "partial relaxation." Why? Because we never fully relax. You can be at a nice bar with a glass of wine in your hand, but in the meantime you're checking tomorrow's schedule. You can stay at home in your comfy pajamas, but feel guilty that you're not "doing" anything.
Well, it's no wonder we're always tired.
But maybe things don't need to be transformed to be better. We just need to change the way we pause. Like, for example, a walk with headphones in your ears where you don't hear music, but silence. A coffee that is not drunk to get caffeine, but to prolong your stay in the sunlight a little longer. A screen that doesn't fill you with news, but reminds you to pause.
It's this philosophy that inspires IQOS ILUMA i. A device for adults who use nicotine, designed to adapt to the way you quit, not to force you to change the way you live. With a Touch Screen that communicates with you discreetly and Pause Mode that gives you complete control.
Because there is no greater luxury than saying: “yes, I have chosen to stop.” And doing so in your own style, intelligently and without any feelings of guilt.
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